ScreenME Conference: Current Trends in the Screen Media Industry

Tallinn University’s Baltic Film, Media and Arts School (BFM), 14th September 2023

Auditorium Maximum (A002)

9:30 – 9:45 Welcome to the ScreenME conference
Birgit Vilgats, Director of Baltic Film, Media and Arts School (BFM)
Ulrike Rohn, ScreenMe-Net lead, Professor of Media Management and Economics at Baltic Film, Media and Arts School (BFM), Estonia

9:45 – 10:20 The status quo of the screen media industries – What does the data say?
Leona Achtenhagen, Professor in Business Administration focused on Entrepreneurship and Business Development and Director of the Media, Management and Transformation Center (MMTC) at Jönköping International Business School (JIBS), Sweden
Vejune Zemaityte, Research Fellow in Cultural Data Analytics., Tallinn University, Estonia

10:20 – 11:10 Keynote: What are the latest trends in entrepreneurship for screens and media?
Sean Branagan, Director of the Center for Digital Media Entrepreneurship at Syracuse University’s Newhouse School in New York

11:10 – 11:25 Coffee break

11:25 – 12:15 Keynote: Why and how to disrupt the movies and series industry?
Alan R. Milligan,
CEO & Founder White Rabbit (

12:15 – 13:15 Plenary: What are the future visions for the media industries?
Henrik Roonemaa, Co-Founder Geenius Meedia, Estonia
Mari-Liis Rüütsalu, CEO Ekspress Grupp, Estonia
Stefan Melesko, Associate Professor in Media Economics, at the International Business School at Jönköping University and Former Managing Director at Dagens Nyheter, Sweden
Indrek Ibrus, Professor of Media Innovation at Baltic Film, Media and Arts School (BFM), Estonia
Cathrin Bengesser, Assistant Professor for Digital Media Industries at Aarhus University’s Media and Journalism Department, Denmark

Ulrike Rohn, Professor of Media Management and Economics at Baltic Film, Media and Arts School (BFM), Estonia

13:15- 14:00 Joint lunch

14:00 – 14:50 Keynote: How is it to start a business in the screen media industry?
Dagmar Mäe, Co-Founder of Votemo (

14:50 – 15:50 Plenary: How can we foster an engaging and nurturing ecosystem that encourages university-industry collaboration to support entrepreneurship?
Tiit Jürimäe, Senior Expert at European Commission, Estonia
Sten-Kristian Saluveer, Strategic Advisor and Head of Cannes Next, Founder of  Storytek Innovation & Venture Studio, Estonia
Heritiana Ranaivoson, Senior Researcher and Project Leader at imec-SMIT-Vrije Universiteit Brussel, Belgium
Katrin Pihor, Head of Research Policy Department at Estonian Ministry of Education and Research, Estonia
Alan R. Milligan, Founder & CEO White Rabbit, Norway

Moderator: Külliki Tafel-Viia, Ministry of Economic Affairs and Communications of Estonia

15:50 – 16:05 Wrap Up
Helen McGuirk, Head of Hincks Centre for Entrepreneurship Excellence, School of Business from MTU Munster Technological University | Bishopstown, Ireland

16:05 – 17:00 Cake, Chat, Celebrate

The event is moderated by Ulrike Rohn, ScreenMe lead, Professor of Media Management and Economics at Baltic Film, Media and Arts School (BFM), Estonia

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