In this episode of the ScreenME podcast, our host Ulrike Rohn engages in a conversation with Martin Hansen, Executive Senior Advisor at VIA University College in Denmark, which today has 20,000 students across 8 different campuses. At the core of the conversation lie the concept of imagination and imagineering and their role in driving entrepreneurial ventures, entrepreneurial teaching, as well as university and industry collaboration. Drawing from his wealth of experience within the creative industry, Martin highlights the role of imagination in building bridges between traditional education, research, and practice. He encourages thinking in possibilities and being open-minded to different curricula and modes of practice. Martin also shares examples of successful imagination and collaboration within the creative industry, emphasizing the need for partnership and co-creation. The discussion expands to address the challenges and opportunities of industry-university collaboration, as well as positioning the future European University of Film and Media Arts by the FilmEU initiative as a driver for new possibilities and impact.

Martin’s bio

Martin serves as an Executive Senior Adviser at VIA University College. He has 25 years of experience working with HEIs in the areas of Pedagogic, Engineering, Social, Business and the Cultural and Creative Industry. He has specialized in developing strategy and new educational programmes within the Cultural and Creative Industries since 2008. His main activities and responsibilities are market strategy, educational development, quality assurance, R&I programs, developing organizations and their processes and political advising. His professional journey has seen him actively engaged in steering groups and assuming pivotal roles in initiatives within the educational and cultural-creative sectors, such as entrepreneurship endeavors and EU initiatives like the European Capital of Culture and FilmEU – European University. Martin has edited and authored anthologies and papers related to education and creative professions. He also has professional experience as musician and teacher.

Martin holds a Master of Arts degree in music and film, complemented by a Master’s in Public Governance.